No app
Zero subscriptions
Discreet
Hidden activation
Reliable
Crime in progress alert
Victim only needs member of public to see it, call it and report it
When you can’t call for help, CiPCALL calls for you.
No confusion. Real time identification and reporting when critical. First minutes count
CiPCALL creates clarity in a CRIME in PROGRESS situation
CiPCALL ENABLES an instant public alert and awareness, allowing members of public to call for help when the victim can not.
CiPCALL turns bystanders into responders without putting lives at risk
Developed to work alongside law enforcement, private security companies, tracking companies, members of the community, CiPCALL promises to add an extra layer of personal protection in violent crime situations.
Victim does not need
- Phone
- App
- Subscription
- Connectivity
Key Features
- Realtime
- Discreet & Easy to operate
- Customisable
- Not easily jammed or de-activated
- Valuable add on to any existing security or tracking device
CiPCALL is NOT a:
- Silent panic button
- Alarm
- Tracking device
- SOS alert
- General emergency signal
Notification, Not recovery.
Other systems are built for after a crime has taken place, CiP is built to get first responders to the scene before that.
Trackers & reactive services
- Asset- and vehicle-centric, focused on recovery & and driver behaviour
- Perpetrators recognise common hardware and behaviours
- Often app, data, or connectivity-dependent
CiPCALL — Crime Prevention Alert
- “Crime in Progress” clarity + number bystanders can dial immediately
- Visible warning aimed at members of the public, not the criminal
- Robust design – no smartphone, app, or subscription required
- Valuable add-on to any security or tracking device
How it Works.
1
The victim activates CiPCALL by pressing the hidden panic button
2
The display lights up
3
Bystanders see:
CRIME IN PROGRESS – CALL 112
4
Bystanders call the displayed emergency number
5
Call answered by call centre / control room
6
Bystander describes the crime, criminal, and location
7
Call centre operator / control room notifies police, security services, and armed response in the area
8
Relevant response unit(s) dispatched
What makes cipcall unique?
- CiPCALL bridges the critical gap between the moment a crime starts and when help is dispatched.
- CiPCALL enables real-time identification of the crime, criminal, and location.
- CiPCALL enables efficient real-time reporting of a crime in progress by members of the public, without putting their own lives at risk.
- CiPCALL encourages members of the public to proactively participate in early crime detection and prevention.
- No confusion regarding the type of emergency. No confusion as to what to do or who to call. Immediate help.
- Simply – see it. Call it. Sorted.
Origins
CiPCALL was founded by Maryne Roestoff, whose personal experience as a victim of violent crime highlighted the shortcomings of existing security measures. Maryne survived two attempted hijackings and a violent hijacking in 2012. Despite having a sophisticated vehicle tracking system, armed response services, and security guards nearby – and members of the public walking by – the hijacking went unnoticed.
“I was left injured and traumatised. Neither the vehicle nor any of the stolen items were recovered. Had my children been with me at the time, the consequences could have been devastating.”
These experiences revealed a harsh reality: most crimes are completed without anybody noticing and before being reported. The first ten minutes are critical. During this time, criminals can inflict harm, extract valuables, obtain sensitive information, and disappear.
This realisation became the foundation of CiPCALL.
Maryne Roestoff
Founder and Director
Lizelle Gregory
Director
Ulyla de Bruyn
Legal
Owen Musiker
Frequently Asked Questions
What is the CiPCALL Device?
CiPCALL is a standalone emergency crime notification device that enables members of
the public to report a violent crime while it is happening.
When activated, the device displays a flashing CRIME IN PROGRESS alert with
emergency contact numbers.
Bystanders then call the displayed number to request immediate assistance.
It allows crime to be reported in real time, even if the victim cannot make a call.
What does the CiPCALL logo mean?
The logo represents:
CRIME IN PROGRESS
It signals an active violent crime situation requiring urgent response.
When and by whom is it used?
It is used by a victim:
- At the onset of a violent crime
- During a hijacking, armed robbery, kidnapping, home invasion, or similar threat
- When immediate assistance is needed
The victim activates the system discreetly using hidden panic buttons.
How does CiPCALL work?
- The device is installed in a vehicle or building.
- Hidden wired panic buttons are installed according to client requirements.
- When activated, the unit displays a flashing emergency alert.
- The screen shows:
- 112 (South Africa’s national emergency number)
- And/or a pre-programmed security or control room number
- Members of the public call the number displayed.
- Emergency services or security providers are dispatched.
The victim does not need a phone.
Can CiPCALL be used for medical or non-crime emergencies?
No.
CiPCALL is designed specifically for violent crime situations.
Misuse of the system may lead to legal consequences.
Is CiPCALL reliable?
Yes.
CiPCALL does not depend on:
- The victim’s cellphone
- Mobile apps
- Wi-Fi
- Subscription services
- Eskom power (vehicle installations)
- Remote battery (when wired buttons are installed)
Vehicle units are connected to the vehicle battery.
Building units include battery backup.
It is designed as an “if all else fails” emergency system.
Can the device be jammed or deactivated?
Not easily.
The unit is hardwired to a power source.
It would require physical disconnection from the vehicle battery or building power system to disable it.
What if the remote does not work?
The standard installation includes fixed wired panic buttons.
Remotes are optional secondary activation tools.
Wired buttons are strongly recommended for maximum reliability.
Can CiPCALL be switched off after activation?
Yes.
If necessary, the victim can deactivate it.
If forced to switch it off, it can be reactivated using another hidden panic button.
Multiple panic buttons are typically installed.
Is it legal to display a flashing emergency message on a vehicle or building?
Yes.
Under the National Road Traffic Act, restrictions apply to advertising and imitation
emergency lights.
CiPCALL:
- Is not an advertising display
- Does not imitate police emergency lights
- Is activated only during a genuine emergency
- Functions as an emergency notification system
Activation during an actual emergency does not constitute a traffic offence.
Is CiPCALL a once-off purchase?
Yes.
It is a once-off purchase when bought through an authorised CiPCALL distributor.
No subscription is required unless integrated with a third-party security provider.
Can I install it myself?
Self-installation is not recommended.
Warranty and liability coverage apply only if installed by an accredited installer.
Can I remove and reinstall the device?
Yes, but it should be done by an accredited installer.
Can I change the emergency number programmed into the device?
Yes.
An authorised CiPCALL agent can reprogram the device.
Can I use my security company’s number instead?
Yes, with written approval from the service provider.
The number will be displayed so that bystanders can call the control room directly.
Can CiPCALL integrate with my tracking system?
Yes.
With written approval from your tracking company, their control room number can be programmed into the device.
The device itself does not automatically signal the control room – bystanders make the call.